7 Quick Fixes to Boost Transient Traffic at Your FBO

Most FBOs provide great service — but still struggle to attract enough transient traffic to fill the ramp. The problem isn’t your fuel price or hospitality… it’s visibility. Pilots can’t choose you if they don’t know you exist, or if your online presence doesn’t make you stand out.

At Redi Marketing, we help FBOs, charter services, MROs, and flight schools grow by building marketing systems that consistently bring in new traffic. These 7 quick fixes will help your FBO become the obvious choice for transient pilots planning their next stop.

1. Optimize Your Google Business Profile

Your Google Business Profile (GBP) is often the first impression pilots get when searching for fuel stops or nearby airports.

✅ Make sure your listing is claimed and verified
✅ Upload high-quality ramp and lounge photos
✅ Keep hours, amenities, and fuel services up to date
✅ Add your website and call tracking number
✅ Ask happy customers for 5-star reviews

A well-optimized GBP builds trust instantly and helps you rank higher in local searches.

2. Make Your Website Pilot-Friendly

Your website should act like a digital front desk — answering the most common questions fast.

Make sure it includes:
- Fuel prices (or a link to AirNav)
- Ramp fees and tie-down info
- Amenities like Wi-Fi, crew cars, catering, hangar space
- Current weather and NOTAM links
- A clear “Contact Us” or “Request Service” form

Bonus tip: Add a “Plan Your Stop” page — optimized for keywords like “fuel stop [your city]” or “FBO near [airport code].”

3. Offer a Juicy Carrot (Lead Magnet)

Pilots plan their trips in advance — and most FBOs miss the chance to capture their contact info early.

Create a simple, high-value lead magnet, like:

✈️ “Fuel Stop Planning Checklist”
✈️ “Top 5 Must-Have Amenities for Transient Pilots”
✈️ “Guide to the Best FBO Experience in [Your Region]”

Offer it free on your website in exchange for an email. Now you can follow up with helpful info, specials, or updates — staying top of mind until they land on your ramp.

4. Stay Active on Social Media

Pilots use Facebook and LinkedIn to explore destinations and see what’s new. You don’t need to post daily — consistency matters more than volume.

Post content like:

📸 Photos of visiting aircraft
💬 Staff spotlights
🛫 Updates on amenities or events
💡 Fuel specials or transient discounts

Each post is a small “signal” that you’re alive, active, and worth a visit.

5. Leverage Reviews and Testimonials

A glowing review is more powerful than any ad. Ask every satisfied customer to leave a review — and feature the best ones on your website and social media.

💡 Tip: Keep a simple “Review Request” card at your front desk with a QR code to your Google profile.

6. Follow Up With Every Lead

When someone downloads your guide, requests info, or contacts your FBO — follow up. Most FBOs don’t. That’s why you’ll stand out.

Send a friendly email sequence:

1. Welcome message with your amenities
2. Spotlight on your unique advantage (crew car, no ramp fees, great lounge)
3. Invite them to stop by next trip

Automation makes this easy — and it builds trust long before they taxi in.

7. Track What’s Working

You can’t improve what you don’t measure.

Set up:
- Google Analytics for website traffic
- UTMs on social posts and emails
- Call tracking for phone leads

This data shows where pilots find you — and helps you double down on what works.

✈️ Conclusion: Take the Next Step

These 7 quick fixes are a powerful start — but the real growth comes when you tie them into a complete marketing system that runs on autopilot.

We’ve created a free resource to walk you step-by-step through each fix — complete with checklists and examples you can implement right away.

👉 Download the full “Aviation Business Growth Toolkit”